A Machine Learning Approach Using Logistic Regression to Analyze and Predict Online Consumer Behavior in E-Commerce

International Conference on Pattern Recognition Applications and Methods 2026 Open access

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Authors: Zahra Ali, Abdul Ahad, Hina Tufail, Abdul Hannan, Paulo Coelho, Ivan Miguel Pires
DOI: 10.5220/0013818300004067
Cited by: 0

Fields of Study & Subjects

Customer churn and segmentation Digital Marketing and Social Media Online Learning and Analytics

Publication details

Journal / source
International Conference on Pattern Recognition Applications and Methods
Pages
217–224
Publication date
1 January 2026
Language
EN