Reverse Logistics Adoption and Market Performance of Small and Medium Enterprises (SMEs) in Rivers State

This study investigates the relationship between Reverse Logistics Adoption (RLA) and Market Performance (MP) among Small and Medium Enterprises (SMEs) in Rivers State, Nigeria. Driven by resource scarcity, stringent environmental regulations (like those from NESREA), and the strategic need for circularity, RLA, encompassing returns management, remanufacturing, and recycling, is hypothesized to determine competitive advantage. Utilizing the Resource-Based View (RBV), the research employs a cross-sectional survey design targeting registered SMEs across key sectors. Data will be analyzed using Structural Equation Modeling (SEM) and Hierarchical Multiple Regression to test the direct and joint effects of RLA dimensions on MP measures (Sales Growth, Market Share, Customer Satisfaction). Expected outcomes include a validated framework linking sustainable supply chain practices to enhanced market outcomes, offering actionable strategies for SME managers and evidence-based recommendations for regulators in the Niger Delta region.