The nexus between big data analytics capabilities and organizational outcomes in Jordanian telecommunication companies: The mediating and moderating effects

This paper examines the complex interdependencies between the big data analytics capabilities, competitive intelligence, organizational agility, and organizational outcomes in the telecommunication industry in Jordan. Using a quantitative design and data gathered through 350 participants and processed by SmartPLS. The results show that big data analytics capabilities influence organizational outcomes in a positive manner both directly and indirectly via competitive intelligence. Although competitive intelligence does not influence organizational outcomes directly, it mediates the relationship between the big data analytics capabilities and organizational outcomes significantly. Moreover, organizational agility is identified to moderate positively between big data analytics capabilities and organizational outcomes, which underscores its significant contribution to boosting the success of analytics. These findings present important theoretical insights by clarifying the processes by which big data analytics competencies are transformed to generate better organizational performance, as well as have practical implications to telecommunication companies seeking to better exploit their data assets.