The impact of business intelligence on project management: The mediating role of digital transformation in entrepreneurial companies in Jordan

In Jordan, there are entrepreneurial companies in need of resources, and their resources available in the digital world are not sophisticated enough to utilize data analytics in effective decision-making processes. Thus, an understanding of the possible role which a digital human resource management can play to fill in some of these vacancies and to improve the project management in such situations becomes very important. In this study, it is aimed to examine whether digital transformation of human resource management acts as a mediation variable between business intelligence (direct) and project management (indirect) or not. In testing the hypothesis used method of data collection was the method of survey and the method of research used in the study was quantitative research. The Stratified random sampling technique was used and 400 questionnaires were distributed, however, 361 questionnaires were analyzed with business intelligence and digital HR proficient employees in entrepreneurial companies in Jordan. Data Analysis was carried out using the technique of 'Structural Equation Modeling (SEM)' and analysis by using SPSS and Smart PLS software. The results indicated that the impact of the business intelligence on the project management at beta level is strong (beta = 0.735, p < 0.001). Furthermore, business intelligence influences the Digital Transformation (beta = 0.697, p < 0.001) that consequently has a positive impact on project management (beta = 0.163, p < 0.001). Considering the obtained findings, it can be said that the Digital transformation of HRM can be a partial mediator between business intelligence and project management. This study makes a contribution to Resource Based-View as it considers digital transformation of HRM a capability that uses technologies as a way to achieve competitive advantage.