Indirect effect of e-knowledge sharing and e-human resource management between AI-driven project management and project performance at Jordanian SMEs

This study explores the mediating role of e-knowledge sharing and the moderating role of e-human resource management (E-HRM) between AI-driven project management and project performance in Jordanian SMEs. A total of 381 SME respondents were collected with a response rate of 97.75% which were analyzed in SPSS and SmartPLS. The results show that AI-driven project management has a significant positive impact on project performance and has a significant impact on e-knowledge sharing. The effect of E-knowledge sharing on project performance is positive, as shown by mediation analysis, which revealed that there was a significant mediation effect in the process of mediating this relationship. E-HRM has a significant moderating effect between AI-driven project management and project performance. These findings highlight the importance of combining technological investments and organizational knowledge-sharing mechanisms and advanced e-HRM systems to obtain the best results. The research offers practical insights for the SME leaders and policy makers, who aim to maximize the success of a digital transformation program in their business by using a holistic approach that includes technological, organizational, and human resource management aspects. The book provides a comprehensive view of digital transformation in developing economies, adding to the body of literature on the matter, and provides practical recommendations for practitioners in the field of digital implementation of AI-based project management systems.