Economic Determinants of Consumer Decision-Making toward Sustainable Textiles in India: A Comparative Perspective with Traditional Textiles

The textile industry in India stands at the crossroads of sustainability and tradition, where consumer decisions plays a pivotal role in shaping its trajectory. This research aims to delve into the economic factors influencing consumer choices towards sustainable textiles, particularly focusing on traditional options. this study seeks to unravel the intricate interplay between economic considerations and consumer decisions. Through a comprehensive review of literature, key themes emerge, highlighting the significance of price sensitivity, perceived value and affordability influences in consumer decision-making. The findings of this research are expected to contribute to both academia and industry by providing insights into effective strategies for enhancing the adoption of sustainable textiles in India's traditional textile landscape. This research paper investigates the economic factors influencing consumer decisions in selecting sustainable textiles over traditional options.