Building Pharma Brands With the 7Ps, Including the Green P: A 7Ps–3D Conceptual Model of Legitimacy, Equity, and Market Impact

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Anthuvan, Thamburaj, Maheshwari, Kajal, B, NARESH
DOI: 10.5281/zenodo.17826124
Cited by: 0

Abstract

This is the author accepted manuscript of the article published in Academy of Marketing Studies Journal, Volume 30, Issue 1 (2026), pp. 1–19. The paper proposes a 7Ps–3D conceptual framework integrating sustainability (Green P) into pharmaceutical brand legitimacy, equity, and market impact. The final published version is available via the journal.

Fields of Study & Subjects

Chemistry and Chemical Engineering Environmental Sustainability in Business Bioeconomy and Sustainability Development

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
1 January 2026