Fashion Alive — Fashion Film Showcasing Sustainable and Zero-Waste Design Across Europe

FASHION ALIVE reinforces its commitment to sustainability through a communication strategy based on innovative methods of sustainable fashion production, including Zero Waste, recycling, the use of local raw materials, and the revitalization of traditional craft techniques. These design approaches must be shared with wider audiences in order to maximize their transformative impact on the fashion industry. For this reason, FASHION ALIVE was presented in Spain, Italy, and Portugal, combining catwalk performance, artistic experimentation, and digital narrative. This fashion film brings together and summarizes the three performance-based runway events developed within the framework of the European project FASHION ALIVE.