CHALLENGES AND BEST PRACTICES OF SUSTAINABLE INNOVATION IN MICRO AGRIBUSINESSES: A LITERATURE REVIEW

One of the biggest challenges for agribusiness companies is adapting to innovations in the field of environmental sustainability, especially small and medium-sized companies. This article aims to analyze the challenges and best practices for implementing sustainable innovations in agribusiness microenterprises, seeking to understand how these companies can adopt sustainable strategies to reduce environmental impacts. The methodology consisted of a bibliographic review of articles from Periódicos CAPES and Scopus, which addressed topics such as technological, economic, and structural barriers, as well as successful practices of knowledge co-creation, social technology transfer, and decentralized management. The results showed that, despite the challenges, sustainable innovations contribute to productivity, competitiveness, and environmental impact reduction, being essential for the development of microenterprises in agribusiness. It is concluded that the adoption of public policies, strategic alliances, and specific studies are fundamental to overcoming the identified barriers and enhancing the benefits of sustainable innovations.