An Evaluation on Customers' Adoption of Family Planning Products in Developing Countries – Evidence from Nigeria

Abstract Family planning remains a critical public health concern with profound implications for social welfare and maternal well-being. Grounded in the recognition of contraceptive access as a basic human right, this study examines the adoption of family planning products among married women of reproductive age in Nigeria. A survey research design was employed, utilizing structured questionnaires in data collection. A total of 163 copies of the questionnaire were considered usable for data analysis. Data were analyzed using both descriptive and inferential statistical methods. Descriptive analysis involved the use of tables, frequencies, and percentages, while hypotheses were tested using chi-square and t-test statistical tools. Findings revealed that awareness of family planning among women in Enugu State is generally high, largely due to mass media campaigns and health education programs. Although most women expressed a positive disposition toward family planning, the level of engagement varied—many preferred personal learning and adoption over open peer discussions. Socio-demographic factors such as education and occupation were significant determinants of women’s intention to purchase or use family planning methods in Nigeria.