A Behaviourally Aligned Policy Mix on a Peripheral University Campus: A Case Study from a Medium-Sized Nordic City

This case study examines whether a behaviourally aligned policy mix can reduce routine car use at aperipheral university campus in a medium-sized Nordic city. The approach centres on perceived behaviouralcontrol (door-to-door time/effort and cycling safety), habit and moments of change, and light norms.A mixed-methods design combined a campus survey, a safety–hotspot elicitation of stressful cyclinglocations on access corridors, and semi-structured interviews; associations were examined with standarddiscrete-choice models. This working paper presents a case study intended for analytical transfer ratherthan statistical generalisation.Study period: February–April 2022.In this setting, cycling aligns more closely with perceived safety and door-to-door time than with statedenvironmental concern, while public transport (PT) choice tracks time and access conditions. Reportedswitching clusters around semester starts and relocations, suggesting windows where onboarding andincentives can be timed. An anonymised corridor/junction type typology is introduced to target upgradeswithout disclosing precise geography.To reduce common-method and overclaim risks, findings are framed as context–mechanism–outcomepropositions rather than universal effects. Self-reported measures are triangulated with spatial hotspotpatterns and interview narratives; robustness checks use alternative codings (e.g., excluding perceivedsafety; categorical safety; time-only vs. time+distance; pooled walking where cells are small) and retainconsistent sign patterns. A replication checklist specifies diagnostic conditions and adaptation pathways(cycling-feasible time bands; manageable parking governance; continuous protected links; competitivedoor-to-door public transport; timing around cohort starts/relocations), positioning the contributionfor transfer to similar campuses. In this case, door-to-door time (and distance) acts as the primary filterfor mode choice; perceived cycling safety shapes choices mainly within time-feasible bands, while statedenvironmental concern adds little once these proximal factors are considered.