IMPROVING THE DIGITAL MARKETING MECHANISM TO INCREASE THE EXPORT POTENTIAL OF TEXTILE INDUSTRY ENTERPRISES

The textile industry faces intensifying global competition, necessitating innovative approaches to enhance export performance through digital transformation. This study examines the role of digital marketing mechanisms in strengthening the export potential of textile enterprises, addressing the critical gap between traditional marketing practices and the demands of contemporary international markets. Through a comprehensive analysis of digital marketing strategies—including social media marketing, search engine optimization, e-commerce platforms, and data analytics—this research identifies key mechanisms that enable textile manufacturers and exporters to expand their global reach, improve brand visibility, and establish direct connections with international buyers. The study employs a mixed-methods approach, combining quantitative data from textile exporters across multiple markets with qualitative insights from industry practitioners and digital marketing specialists. Findings reveal that strategic implementation of digital marketing tools significantly correlates with increased export volumes, market diversification, and enhanced competitive positioning. Specifically, the research demonstrates that enterprises leveraging integrated digital marketing strategies experience measurable improvements in lead generation, customer acquisition costs, and international market penetration compared to those relying solely on conventional marketing channels.