Piercing the PR Shield: Aleatory Intervention as a Method for Disrupting Narrative Control in Qualitative Interviewing
Abstract
The qualitative interview has devolved into a performative exchange of rehearsed narratives. This paper argues that standard linear questioning allows subjects to utilize a "PR Shield" which functions as a defensive cognitive posture to deflect genuine inquiry. To counter this, this study introduces the methodology of "Aleatory Journalism" defined as the use of a randomized semantic system (specifically Tarot) to act as an impartial disruptor in the interview process. By analyzing case studies involving six subjects from literary, technical, and performance backgrounds (Lara, Leigh Alexander, Scarlet Vikki, Sacha Coward, Treasa McCabe, and C.B. Lee), this paper demonstrates how randomized visual stimuli force associative thinking. This process bypasses rehearsed talking points and extracts data regarding subconscious drivers that linear questioning fails to access.
Fields of Study & Subjects
Qualitative Research Methods and Ethics
Qualitative Research Methods and Applications
Focus Groups and Qualitative Methods
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 2 January 2026
- Document type
- Preprint