Industry Outlook: Global Cannabis Infused Beverages Market (2024–2030)

The global cannabis infused beverages market is experiencing robust growth, driven by increasing consumer demand for functional, wellness-oriented, and lifestyle-enhancing drinks. Valued at USD 726.9 million in 2024, the market is projected to reach USD 851.5 million in 2025 and expand to USD 1,879.0 million by 2030, registering a CAGR of 17.15% from 2025 to 2030. The industry’s growth is supported by product innovation, incorporation of functional ingredients, e-commerce adoption, and rising consumer awareness of CBD- and THC-based wellness benefits. North America currently leads the market, followed by Europe and Asia-Pacific, while urbanization, disposable income growth, and wellness trends are key demand drivers globally. This manuscript examines market segmentation, regional dynamics, competitive landscape, and investment opportunities, providing a comprehensive overview of the sector’s potential.