The Influence of Technology Transformation On HR Practices (Evidence from MNCs in Visakhapatnam)

This study examines the impact of technological transformation on HR practices in multinational corporations (MNCs) in Visakhapatnam, India. It focuses on the adoption of digital HR systems, including e-HRM, AI, learning management systems, and digital performance appraisal tools, and their effects on recruitment, training, performance management, and employee engagement. Using a descriptive and analytical research design, data were collected from 220 employees through a structured questionnaire and analysed using percentage analysis, mean, standard deviation, and ANOVA. The study also explores differences in employee perceptions of technology-driven HR practices across demographic variables. Findings provide empirical evidence for aligning digital HR initiatives with organizational goals and employee needs, supporting strategic HR decision-making.