RELEVANCE OF TRADITIONAL HR METHODS IN THE CONTEMPORARY WORKPLACE: ADVOCATING FOR A HYBRID HUMAN-CENTRIC MODEL

ABSTRACT Traditional Human Resource Management (HRM) methods continue to hold significant relevance in the contemporary workplace despite rapid digital transformation. While the modern HR landscape is driven by automation, AI analytics, and digital tools, offering efficiency and scalability, these technologies often critically lack emotional depth. The core value of traditional HR lies in its emphasis on interpersonal communication, human judgment, emotional intelligence, cultural alignment, and personal mentorship. Empirical observations suggest that employees across industries still desire face-to-face communication, trust-based interactions, and personalized support. Therefore, the evolving organizational environment requires a hybrid HR model that strategically combines the efficiency of digital tools with the foundational depth of traditional human-centric values. Keywords: Human Resource Management; Hybrid HR; Employee Preference; Traditional HR; HRDigital,Integrations Mentorship; Conflict Resolution; Employee Well-being; HR Analytics; Organizational Culture