Digital Transformation in Northern Ghana: Strategies for Success and Technical Barriers to E-Commerce Adoption among Local Businesses

The present study is a sequel to understand the role and potential of e-commerce as an enabling tool in allowing local shops to extend their visibility, generate higher volumes of sales, and maintain competitiveness in the existing digital marketplace. Using the internet allows the local businesses to reach out to more customers and provide convenient shopping while increasing overall brand visibility. Factors contributing to the success of e-commerce initiatives for local shops mainly involve website design, product range to be sold online, marketing, and customer service. The difficulties and opportunities pertaining to the switch to online commerce will also be discussed, questions of a technical nature, competition, and logistics. Empirical analysis how e-commerce will help local shops increase their revenues, improve the degree of customer satisfaction, and increase awareness of their brands.