Trends in economic and management aspects of enterprises' activities in the process of commercialization of innovation

Relevance of the study. In the dynamic economic environment of the 21st century, innovative activity of enterprises is considered a key factor of growth, competitiveness and resilience to external challenges. Commercialization of innovations, which encompasses the process of transforming scientific and technical ideas into marketable products, is becoming a strategic goal for many companies, especially in high–tech and knowledge–intensive sectors. However, the effectiveness of this process largely depends on the ability of the enterprise to adapt its economic and management mechanisms to the peculiarities of the innovation economy. The lack of clear strategies, lack of financing, weak interaction with the innovation support infrastructure, imperfect risk assessment models and uncertainty of the regulatory environment often become obstacles to the successful launch of an innovative product on the market.Research methods. Within the framework of this work, an attempt was made to conduct a comprehensive analysis of modern trends in the economic and managerial aspects of the activities of enterprises in the field of commercialization of innovations. The issues of strategic planning, the formation of business models, intellectual property management, venture financing, interaction with accelerator and cluster structures were considered. Particular attention was paid to assessing the effectiveness of commercialization processes using KPI, digital monitoring tools, as well as the integration of analytical management systems. Research results. Based on a comparison of Ukrainian and foreign experience, key barriers and opportunities for improving commercialization processes at the enterprise level were identified. A conceptual model of innovation transformation was proposed, in which strategic flexibility, analytical support for decision–making, stakeholder integration, and digitalization of management are the main drivers of development.Conclusions. In addition, the importance of creating a corporate culture of innovation that promotes internal entrepreneurship, openness to change, and effective knowledge exchange between departments was characterized. Successful commercialization is impossible without the active participation of top management, which forms a vision of innovative development, as well as without formalized procedures for managing knowledge and a portfolio of innovative initiatives. It has been established that enterprises that invest in the development of digital analytics, artificial intelligence tools and automated demand forecasting achieve a significantly higher level of efficiency in commercialization. Attention is focused on the need to transform organizational structures – from hierarchical to network, capable of quickly responding to market changes, adapting business models and scaling innovative solutions.