Logistics cluster as a means of communication policy

The subject of the study is the logistics cluster as a means of communication policy. The purpose of the study is to investigate the role of the logistics cluster as a means of communication policy in the development of the region and enterprises.Research methods. The article uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of data generalization.Results of the work. The article characterizes various aspects of the development of the logistics cluster as a means of communication policy. It is studied how logistics clusters contribute to the development of the logistics industry, improving coordination between participants, attracting investments and forming a positive image of the region.Conclusions. The logistics cluster is an effective tool of communication policy, contributing to the establishment of relations between market participants, government bodies and research institutions. The cluster provides information exchange, coordination of actions and joint development of strategies for the development of the logistics infrastructure of the region. The implementation of cluster initiatives contributes to the formation of a positive image of the territory and the attraction of investments, which has a positive impact on the competitiveness of the logistics industry and the economy as a whole. The development of communications in the cluster requires constant support and improvement to achieve maximum efficiency. Further development of the logistics cluster requires the development and implementation of a comprehensive communication strategy covering all levels of interaction. It is important to create a single information platform that would provide access to current market data, development trends, innovative solutions and best practices. This platform should be user–friendly, regularly updated and provide the possibility of feedback between participants.