Transformation of scientific approaches to holistic enterprise development management: from classical models to intellectualized concepts

he subject of the study. The transformation of management approaches within enterprise development systems reflects a shift from rigid functional models to flexible, analytically supported concepts that integrate intelligent technologies. Traditional management models are no longer capable of responding effectively to the dynamics of the digital economy and the complexity of multi–level processes. There emerges a demand for holistic management that synthesizes strategy, tactics, and operational tools into a single system of coordinated actions. Key characteristics of modern management include predictability, adaptability, interoperability, and the capacity for self–learning through the application of cognitive and data–driven tools.Research methods. The theoretical foundations of intellectualized management are based on paradigms of organizational learning, innovative thinking, digital twin technology, artificial intelligence, and flexible architectures for decision–making. The concept of multi–level integration is substantiated, encompassing strategic vision, an adaptive intermediate layer, and an operational management cycle where decisions are made based on analytics rather than intuition. The challenges of digital evolution — such as data fragmentation, resistance to change, and the absence of a comprehensive vision — are identified, and appropriate tools are proposed to overcome them: digital platforms, cognitive analytics, and scenario planning.Research results. At the core of this approach is a rethinking of the manager’s role as a facilitator of change and a coordinator of complex systems. The intellectualization of management is seen not as a technological trend, but as a strategic necessity for business survival and growth. The proposed management model enables the creation of a new type of enterprise — flexible, network–based, adaptive, and systemic in thinking rather than departmentalized. Such an approach becomes the foundation of economic resilience under conditions of uncertainty.The growing importance of interdisciplinarity in shaping management strategies requires new roles and competencies from management personnel. The range of essential knowledge is expanding — from engineering analysis and financial modeling to behavioral economics and machine learning technologies. At the same time, technological tools such as digital dashboards, digital twins, artificial intelligence, and edge computing are no longer auxiliary elements — they become the core of the decision–making process. All this necessitates a new managerial ethics based on transparency, openness to feedback, and continuous knowledge renewal.Conclusions. Given global challenges such as energy instability, cyber risks, and climate change, the transformation of management approaches is not only a matter of efficiency but also a means of long–term survival. In this context, it is the intellectualized, holistic management models that provide the foundation for sustainable enterprise development and their competitiveness in the post–industrial era.