AI in Consumer Research: Systematic Review Corpus

This dataset contains the complete corpus of 78 empirical studies analyzed in systematic review of AI in consumer research, including thematic coding, Actor-Aid-Orchestrator framework mapping, and complete screening documentation. ACTOR-AID-ORCHESTRATOR FRAMEWORK:- Actor (AI as social other): 33 studies (42.3%)- Aid (AI as decision assistant): 20 studies (25.6%)- Orchestrator (AI as market infrastructure): 25 studies (32.1%) RELATED RESOURCE:This systematic review is part of a larger research project. The broad bibliometric corpus (N=10,903 papers) is available separately at DOI: 10.5281/zenodo.18123218 Both datasets are housed in the same GitHub repository:https://github.com/karmanAiCr/openalex-ai-consumer-research