Observing Others Eat Influences Attitudes Toward Insect-Based Foods
Abstract
This preprint describes a two-experiment research that investigates how observing others eat insect-based foods influences attitudes and behavioral intentions. Using social learning strategies—Observational Evaluative Conditioning and Vicarious Consumption—we show that watching others consume these foods can reduce aversion, highlighting scalable approaches to promote acceptance of sustainable novel foods.
Fields of Study & Subjects
Behavioral Health and Interventions
Animal and Plant Science Education
Insect Utilization and Effects
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 5 January 2026
- Language
- EN
- Document type
- Preprint