Measuring the Impact Value of Cultural Preservation CSR Using Evaluative SROI: The Case of PT TIMAH Tbk

PT TIMAH Tbk is implementing a community empowerment program called “Pelestarian Kebudayaan Kampung Adat Gebong Memarong”, which has been running since 2021 in Air Abik Hamlet, Gunung Muda Village, Belinyu District, Bangka Regency, Bangka Belitung Islands. The implementation of this program is a form of corporate social responsibility (CSR) of PT TIMAH Tbk in the field of cultural preservation and community empowerment, carried out in collaboration with Lembaga Adat Mapoor (LAM). This program aims to preserve the traditional culture of Mapoor while developing traditional tourism villages through tourism education, cultural festivals, the provision of traditional houses as homestays, and training in creative economic skills for the local community. This study uses the evaluative type of Social Return on Investment (SROI) method, referring to the 2012 Guide to Social Return on Investment. The results of the Gebong Memarong Traditional Village Cultural Preservation Program study show an SROI value of 1.17, which means that every Rp1 invested in the program generates socio-economic benefits equivalent to Rp1.17. The main benefits include increased income from tourism education and cultural attractions, strengthening the capacity of LAM, and maintaining the sustainability of Mapoor cultural practices as a tourist attraction based on local wisdom. The SROI study results show that this CSR program is worth maintaining by strengthening promotional strategies, developing cultural tourism products, and establishing partnerships with local governments and tourism stakeholders.