An Analysis of Factors That Influence Compulsive Online Shopping Habit Formatio

All parties involved in doing business over the internet must now account for the trend of impulse buys made via digital channels. The availability of internet-enabled devices has led to increased access to many product categories, which has contributed to the rise of impulsive online impulse purchases. When you make a purchase on the spur of the moment, you don't stop to think about the consequences. This study aims to better understand impulse buying on the internet and to discover the factors that contribute to this kind of shopping behavior. Some of them are cost, selection, variety, hedonism, adventure, marketing, ease of use on the web, novelty, and social acceptability. Data collected from online consumers is analyzed statistically to determine the impact of various demographic features on the identified variables impacting impulsive purchase. Online shoppers have provided this information.