The Determinants of E-Entrepreneurship Intention Among Generation Z in Morocco

ABSTRACT : This study investigates the determinants of e-entrepreneurship intention among Generation Z in Morocco using an extended Theory of Planned Behavior (TPB) framework integrated with digital-specific constructs. Drawing upon entrepreneurship intention literature and adapting models to the digital context, this research proposes a comprehensive structural equation model incorporating digital literacy, technological self-efficacy, perceived digital opportunity, family and peer support, entrepreneurial education, and economic motivation as key predictors. The theoretical framework is grounded in Ajzen's Theory of Planned Behavior, extended to address the unique characteristics of digital entrepreneurship and the Moroccan socio-cultural context. This article presents a rigorous statistical modeling approach applicable to empirical validation, providing a foundation for understanding how Generation Z in Morocco forms intentions toward e-entrepreneurship in an increasingly digitalized economy.