PENGARUH E-COMMERCE TERHADAP KINERJA UMKM: A SYSTEMATIC LITERATURE REVIEW

ABSTRACTThe rapid development of e-commerce has become a crucialdriver of digital transformation among Micro, Small, and MediumEnterprises (MSMEs). However, previous studies have reportedmixed findings regarding the impact of e-commerce on MSMEperformance. Therefore, this study aims to systematicallysynthesize and analyze the existing literature on the influenceof e-commerce on MSME performance using a SystematicLiterature Review (SLR) approach. This study reviews 25 Scopus-indexed articles published over the last five years. The SLRprocess followed the stages of identification, screening,eligibility, and inclusion based on predefined criteria. Thefindings indicate that e-commerce generally has a positiveimpact on MSME performance, particularly in terms of marketingperformance, sales growth, and competitiveness. Nevertheless,the effectiveness of e-commerce adoption is strongly influencedby digital literacy, organizational readiness, and externalenvironmental support, including digital infrastructure andgovernment policies.Keywords: e-commerce, MSME performance, digitaltransformation, systematic literature review