STRATEGIES TO PROLONG THE PRODUCT'S STAY IN THE MARKET

This project analyzes effective strategies for extending product lifespan in the market, considering aspects such as incremental innovation, modularity, sustainable design, and strategic repositioning. The research adopts a qualitative and applied approach, based on a literature review and case study, using methodologies such as life cycle analysis (LCA), TRIZ, and value analysis. Focusing on product lifespan and competitiveness in dynamic markets, the work proposes practical guidelines for extending the commercial relevance of products, such as modularity to facilitate updates, customization to better meet consumer needs, and service-based business models. The expected results indicate gains in sustainability, reduced costs associated with premature disposal, and improved institutional image. Furthermore, it highlights the importance of aligning business objectives with social expectations and environmental regulations, demonstrating that sustainable practices not only extend the product lifecycle but also add competitive value. It concludes that the structured integration of innovation, sustainability, and market strategies offers a viable path for companies seeking to increase the longevity and positive impact of their products.