Knowledge as Ideology: The Management of Narratives and Post-truth

This paper analyzes the evolution of the concepts of knowledge and truth from classical philosophy to the contemporary era of post-truth. It begins by examining traditional philosophical views, which hold that knowledge is an objective category, independent of human desires. This is contrasted with the Marxist and post-Marxist perspectives of Karl Marx and Louis Althusser, who argue that knowledge is a social construct and an ideological tool used to maintain power structures and reproduce social relations. The article further analyzes the modern crisis of truth, which is driven by the displacement of objective facts by emotionally compelling narratives. The study identifies key mechanisms through which knowledge is managed and manipulated. These include rhetorical strategies such as framing and metaphors, as well as technological tools like social media algorithms and deepfakes, which contribute to the formation of “filter bubbles”. In conclusion, the paper argues that knowledge has transformed into a strategic weapon in social and geopolitical conflicts. This phenomenon requires philosophy to re-evaluate its role: instead of the traditional question “What is truth?”, the central question becomes “Who in society determines what is considered truth, and what are the motives for this determination?” This shift implies the necessity of developing a new ethical foundation for society, where critical analysis and mutual trust become priority values.