Millennials vs Gen Z Sustainable Consumption: How Environmental Knowledge, Environmental Care Attitude, Emotional Value, and Green Marketing affect Green Purchase Intention

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Melva Hermayanty Saragih, Jannice Maretta Widjaya
DOI: 10.5281/zenodo.18193377
Cited by: 0

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
8 January 2026
Language
EN
Document type
Dataset