Dataset Questionnaire Impact of Celebrity Endorsement on Purchase Intention in the Digital Era with the Role of Trust and Perceived Risk

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Stefanus Rumangkit
DOI: 10.5281/zenodo.18195499
Cited by: 0

Abstract

This dataset contains respondents' answers Celebrity Endorsement , Customer trust, Perceived Risk, Purchase Intention

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
9 January 2026
Document type
Dataset