THE ROLE OF HUMAN RESOURCE POTENTIAL IN ENSURING THE HUMAN RE-SOURCE SECURITY OF ENTERPRISES IN THE CONTEXT OF EUROPEAN INTE-GRATION, THE DEVELOPMENT OF SMART TECHNOLOGIES, AND COMPLIANCE CONTROL

Abstract The article examines the role of human resources in ensuring the personnel security of enterprises in the context of European integration, digitalization of the economy, and the development of smart technologies. It is argued that human resources are a strategic resource of an enterprise, determining its ability to function sustainably, adapt to external and internal challenges, and minimize personnel risks. The essence of human resource potential as a combination of professional, personal, and motivational characteristics of personnel, as well as their potential for development, is revealed. The main factors influencing the human resource potential of Ukrainian enterprises in the current conditions, in particular, military actions, economic instability, labor migration, and labor market transformation, are analyzed. Particular attention is paid to the relationship between human resource potential and the introduction of smart technologies that change the nature of work, increase the requirements for digital competencies, and shape new approaches to human resource management. The directions for the development of human resources potential are determined, which depend on the strategic decisions of management, corporate culture, and the level of digital maturity of the enterprise. It has been proven that a comprehensive combination of human resource development, use of smart technologies contributes and compliance control to strengthening human resource security, increasing labor productivity, and improving the competitiveness of enterprises. It is concluded that the formation of long-term human resource management strategies is a necessary condition for the sustainable development of Ukrainian enterprises in the current socio-economic realities.