Dataset for Article - Effect of User Research(UR) on Customer Acquisition, Retention and Satisfaction (CARS) in a SaaS start-ups: Evidence from Rwandan Schools.

These data are related to the article "Effect of User Research (UR) on Customer Acquisition, Retention, and Satisfaction (CARS) in a SaaS Start-up: Evidence from Rwandan Schools". The research was conducted in Rwanda, in Academic Bridge, a school data management platform (SaaS) provider. The article is the first in a series of other potential articles being prepared derived from a master thesis presented at INES-Ruhengeri (Rwanda). Some data may be not linked to this first article but to the whole thesis and the other articles.