The Societal Impact of Hyper-Personalization in FinTech Platforms
Abstract
The emergence of hyper-personalization in financial technology platforms represents a transformationalshift away from traditional demographic segmentation toward the development of advanced algorithmicsystems designed to cater to individual consumers based on their behavioral patterns and preferences. This is using artificial intelligence
Fields of Study & Subjects
FinTech
Crowdfunding
Digital Finance
Digital Platforms and Economics
Digital Economy and Work Transformation
Publication details
- Journal / source
- Journal of Computational Analysis and Applications
- Publication date
- 8 January 2026