THE ROLE OF ONLINE PLATFORMS IN INCREASING COMPETITIVENESS OF THE HOTEL BUSINESS AND ITS DEVELOPMENT PROSPECTS

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Mohigul Axmatova, Gulasal Sayidova
DOI: 10.5281/zenodo.18202654
Cited by: 0

Abstract

This article analyzes the role of online platforms such as Booking.com, Airbnb, Expedia, Agoda, and TripAdvisor in increasing the competitiveness of the hotel business. It examines their impact on marketing, sales, customer relations, and brand image, as well as future development prospects in the context of digital transformation.

Fields of Study & Subjects

Diverse Scientific Research in Ukraine Digital Marketing and Social Media Sharing Economy and Platforms

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
9 January 2026