From Fabric to Function: Decoding Athleisurewear Adoption through Fit-inspired Lifestyle and Social Influence

Read full text
Authors: Diana John
Cited by: 0

Fields of Study & Subjects

Consumer Perception and Purchasing Behavior Fashion and Cultural Textiles Digital Marketing and Social Media

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
1 January 2026