External and Internal Factors Affecting Competitiveness in the Hotel Business

The hotel business operates in a highly competitive and dynamic environment where competitiveness determines long-term sustainability and success. This study analyzes the complex set of external and internal factors influencing competitiveness in the hotel industry using the IMRAD (Introduction, Methods, Results, and Discussion) structure. The research identifies key economic, technological, managerial, and market-related determinants and highlights strategic implications for hotel enterprises. The findings suggest that balanced management of internal resources combined with effective adaptation to external environmental factors significantly enhances hotel competitiveness.