consumeR: Transparent Analytical Workflows for Marketing and Consumer Research
Abstract
This is a research software release intended to support transparent and reproducible analysis in marketing and consumer research.
Fields of Study & Subjects
Scientific Computing and Data Management
Research Data Management Practices
Data Analysis with R
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 11 January 2026
- Language
- EN