Socio-Politico and Cultural-Ecotourism Assessment of The White Rocks of Liktinon, Ma. Cristina, Madalag, Aklan

ABSTRACT The begotten wealth of Madalag Aklan—the Liktinon White Rocks of Brgy. Ma.Cristina is said to be one of Aklan’s Finest Eco-tourism sites in the province. From being a hidden treasure to a blooming tourism site, the spectacle never fails to capture every visitor’s elusive taste for beauty. The general purpose of this study is to give information and to promote the development of tourism industry of the White Rocks of Liktinon, Ma. Cristina, Madalag, Aklan. This study employed a qualitative research, specifically a case study design. The sampling technique used in this study is a non-probability sampling technique particularly purposive sampling. In-Depth Interview using a validated interview guide was used. It includes the facets that affect the tourism industry of Liktinon White Rocks of Madalag which includes the following: historical aspect, political aspect, economic impact, environmental impact, socio-cultural impact and as a tourist spot. The results revealed that tourism development was continuously improving such as road widening and facilities constructions whilst there is an ongoing building of hydro-electric power plant near the site. They plan to put up facilities such as information center for temporary lodging for the visitor and foot walk direct to the highlights of the place. The booming tourism industry in the said place accounts to the flourishing livelihood of the locals.