A STUDY ON THE INFLUENCE OF ONLINE SHOPPING ON XYZ CONSUMERS IN THE CITY OF COIMBATORE

Online shopping is the process whereby customers directly buy goods or services from a seller in real-time, without an intermediary. It is also called as online retailing. In other words, it is a form of electronic commerce which allows customers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names for online stores include: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. Online shops have evolved, as a challenging retail environment that has grown in different avenues of business. It has revolutionized the retail market in India and is showing alarming potential in the given industry. Everything in this world has evolved over a period of time and so has human nature when we speak of buying behavior. The markets provided to humans have as well evolved with the success rates of scientists inventing their processes and technologies.