LINGUOPRAGMATIC FEATURES OF THE LEXICON RELATED TO INTERNET ADVERTISING

Advertising has an impact on everyone’s everyday lives as technology has advanced and mass media has become more diverse. Language is the primary message carrier in all types of advertising. Advertising language differs from ordinary language. It is a style of immediate impact and rapid persuade. Advertising language has various grammatical, pragmatic and functional characteristics that separate it from other varieties, both specialized and non-specialized. This study work attempts to give an analysis of advertising language from the perspective of linguistic and pragmatic elements of the lexicon, as well as to identify linguistic means utilized in advertising texts.