THE IMPACT OF STAKEHOLDER ORIENTATION ON INTEGRATED MARKETING COMMUNICATIONS: THE MEDIATING ROLE OF MARKET ORIENTATION: A CASE OF CORPORATE COMPANIES OF PAKISTAN

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Sheikh Muhammad Fakhre Alam Siddiqui,Daniel Nadeem,Muhammad Hashir Rehan Shaikh,Sehar Ali,Hammad Zafar,Daniyal Uddin
DOI: 10.5281/zenodo.18220203
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Corporate Identity and Reputation

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
12 January 2026