AWARENESS OF DIGITAL MARKETING PRACTICES ON RURAL AREAS COLLEGE STUDENTS OF CHHATTISGARH

The term Awareness of marketing practices and perception is very important in current scenario for all. Digital Marketing is the advance form of buying and selling of goods and services through the virtual world with the use of information technology and artificial Intelligence. This studies is concerned Govt. T.C.L. P.G. Colleges Janjgir of Chhattisgarh. This study is based on primary data with 130 Sample size. Mixed format schedule and interview technique used for the study. Awareness and perceptions of Digital marketing of respondents are differs them according to need, quality, price, status, income level, etc. Social media play vital role as a factors affecting for digital marketing. Web Access Design has been significant role as Perceptions of digital marketing. The perceptions of the college students have been changing in a faster rate with the change in time about digital marketing.