THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS DECISION-MAKING

In recent years, rapid technological progress has led Artificial Intelligence (AI) to become one of the most influential tools shaping modern society. AI can be defined as a set of computer-based systems capable of learning from data, analysing information, and making decisions in ways that resemble human intelligence. Today, AI is actively used in various fields, including healthcare, education, communication, and particularly in business environments. As contemporary business operations rely heavily on data, AI plays a vital role in transforming raw information into meaningful insights. Although AI offers numerous benefits for organisations, it also presents certain challenges and limitations. This article explores the role of AI in business decision-making, focusing on its contributions, advantages, and associated risks