THE STATE OF INNOVATIVE ACTIVITIES AND EFFICIENCY OF "AVTOOYNA" LLC WITHIN THE FRAMEWORK OF GREEN ECONOMIC MEASURES

In recent years, a new development model combining sustainable economic growth and environmental safety has been taking shape in the country's industrial sectors. This process is consistent with the strategic directions of the transition to a green economy, efficient use of resources and reduction of industrial emissions set out in the Development Strategy "Uzbekistan-2030". Political and institutional reforms require industrial enterprises not only to invest in high technologies, but also to form a production culture that meets environmental standards. In this context, the innovative activities of "Avtooyna" LLC are of particular scientific and practical importance, since the enterprise is adapting to the new environmental paradigm of the industry through digitalization of production processes, technological modernization, waste reduction and the introduction of energy-saving systems. This process is not a simple modernization - it is an expression of the enterprise's management philosophy, environmental responsibility and strategic vision aimed at actively contributing to the processes of national transformation.