Analysis of Cross- Cultural Towards Online Consumer Behaviour in Hubli -Dhar

Looking at how different cultures influence online shopping in the Hubli-Dharwad area helps us understand how traditional practices and modern digital trends affect local shopping habits. This region has a mix of urban and rural areas, and a variety of languages and social groups, making it a unique place to draw lessons for creating effective online shopping strategies. Literature review: Behl (2022) says that using data analysis can give businesses an advantage by helping them understand how people from different cultures behave. Objective of study: The main goal of this study is to find out how the cultural values, beliefs, and traditions of people in Hubli-Dharwad influence their choices when shopping online. Data analysis: Data analysis on a correlation analysis and checked the average differences along with the results from a one-way ANOVA and their significance levels. Finding: Young people are more likely to use new digital payment methods like UPI and digital wallets. In cultures where family and friends are important, people often seek shopping advice from their social circle. Suggestion: To succeed in Hubli-Dharwad’s online market, focus on building trust by offering local support and clear rules. Show respect for local culture by using the right languages and including festivals in your campaigns. Offer good value with discounts and payment options like BNPL. Make sure your services are accessible with simple apps and reach rural areas. Conclusion: To do well in Hubli-Dharwad, e-commerce businesses must combine the convenience of online shopping with a deep respect and understanding of local traditions and customer preferences.