Fintech Awareness Among the Youth of Surendranagar: A Primary Data-Based Study

FinTech (Financial Technology) has rapidly transformed the financial landscape, especially in developing economies. This study examines the level of FinTech awareness among youth (aged 18–30) in Surendranagar, Gujarat. Using primary data collected through structured questionnaires from 150 respondents, the research investigates awareness levels, usage patterns, perceived benefits, and key obstacles to FinTech adoption. The findings show that while awareness of digital payment platforms is high, understanding of advanced FinTech services (like blockchain, robo-advisors, and digital lending) is limited. The study highlights the need for enhanced digital financial literacy programs to improve FinTech adoption.