A Descriptive Study On Healthcare Marketing in Regional Languages: A Growing Imperative

In linguistically diverse countries, the effectiveness of healthcare marketing increasingly depends on its ability to communicate in regional languages. This study investigates the impact of vernacular language in healthcare marketing on patient trust, engagement, and service utilization. A structured questionnaire was administered to 115 respondents across urban and semi-urban regions. Statistical analysis reveals a strong preference for regional language communication, with significant correlations between language familiarity and trust in healthcare providers. The findings emphasize the necessity for healthcare institutions to adapt localized communication strategies for improved public health outreach.