The Influence of Price, Product Quality, Service Quality, and Promotion on Customer Satisfaction and Sales Performance at Hoka-Hoka Bento BINUS Anggrek Using SEM-PLS Approach

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Ceisya Frederica Raubun, Evelyn Angie, Karlina Gunawan, Naila Alya Ramadhani, T. P. Kasih
DOI: 10.5281/zenodo.18230786
Cited by: 0

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
13 January 2026
Document type
Dataset