MODERN MARKETING STRATEGIES FOR MEDICINAL PLANTS

This article explores the theoretical and practical aspects of developing and implementing modern marketing strategies for the medicinal plants market. The growing global demand for natural and eco-friendly products is transforming the medicinal plant sector into one of the high-potential economic industries. The study reveals that quality certificates, packaging standards, ecological safety, and consumer trust are key factors in the marketing of medicinal plant products. The effectiveness of digital marketing tools - including social media, content marketing, influencer marketing, and online sales platforms - has also been demonstrated.