Cultural Identity as a Strategic Branding Resource: Examining the Role of Digital Cultural Branding in the F&B Industry

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Jocelyn Wang, Michelle Febrycia
DOI: 10.5281/zenodo.18240270
Cited by: 0

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Marketing and Advertising Strategies

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
1 January 2026
Document type
Dataset